Purchases and Satisfaction of Fashion Products Among LOHAS Consumer Segments

Effects on Purchases of Whole-Grain Products

Results: Before the WIC revisions, when no bread or rice was provided through WIC, white bread dominated bread purchases among WIC households (78% of volume), and almost all rice purchased was white (94%). As a result of theWIC revisions, the share of 100% whole-grain bread in total bread purchases tripled (from 8% to 24%), replacing purchases of white bread; the share of brown rice rose to 30%...

Consumer Behavior Characteristics in Fast Fashion

Tradition versus fashion in consumer choice

Evidence is growing that in many markets consumers select not simply on the basis of the perceived attributes of products, but their preferences are modified by the behaviour of others. Economists have paid relatively little attention to such markets. The classic Bass diffusion model incorporates the imitation of others as a part of the behavioural rules used by consumers in making choice. We e...

Vehicle ownership, purchases, and leasing: consumer survey data

Motor vehicles play a central role in the modern American lifestyle. The vast majority of workers travel to work by private vehicle. Motor vehicles are one of the most widely owned assets, with more than 85 percent of U.S. households owning one or more vehicles in 1992. Costs related to vehicles—vehicle purchases, operating expenses and repairs, and insurance—account for a sizable part of the t...

Segmenting the UK Mobile Fashion Consumer

As mobile apparel retail websites and apps grow in popularity, insight into the psychology and behaviours of shoppers using these mobile interfaces has become more important. Although Android operated mobile devices dominate the market, the current study of fashion consumers’ opinions shows that, in terms of fashion shopping via mobile devices, Apple’s iOS is leading. The data show that mostly ...